CouponDiscounts.com,
an online savings channel for the BrandCouponNetwork
(BCN), provides storefront distribution for consumer
printable coupons (CPCs) much like online FSIs. The major
marketing issues for CPGs of reach and conversion are
addressed to maximize Brand ROI.
BCN
provides 3 distinct methods to accomplish brand goals:
�
Innovative software enabling brands to provide coupons directly
on their websites to convert visitors into consumers and
improve consumer relationships.
�
Address the ignored and growing Hispanic market with 2 Hispanic
targeted websites: CuponesCalientes.com and MisCupones.com
�
Provide brands storefront department presence and distribution on
all of BCN�s savings channels.
BCN is the product of over 5
1/2 years of collaboration and scrutiny of over 50 focus
groups identifying and addressing the constituent concerns:
| Consumer
Concerns |
Brand
Concerns |
Simplicity
Variety
Costs
|
Control
Fraud
Scaleable Audience
|
So
if your Brand goal is to move more product, increase ROI and
redemption percentages, while reducing promotion and
distribution costs, look to BCN?
FOOD
for Thought:
- 75
million consumers, per month, routinely search the
Internet for coupons and that number is growing daily. - Media Metrix 2002
- Most
highly sought online coupon category is groceries. - MRI 2002
- Over
51% of online consumers visit brand websites seeking
coupons.
- Only 19% of brand sites currently
provide online coupons.
Consumer
Printable Coupons are coming of age. Contact BCN to
see just how quickly you can begin to capitalize on digital
reach.
